Hi [[ session.user.profile.firstName ]]

Future-Proofing Your Global Event Strategy

74% of professionals expect to attend virtual events at the same or higher rates in the future, according to the 2021 BrightTALK Benchmarks Report. This positions companies looking to capitalize on our fully-digital landscape squarely in the midst of a virtual event gold rush. Join us to explore how global brands rely on virtual events to fill their sales pipeline and what they’re doing now to prepare their event strategies for the future.

Featuring:
Jeff Kunken, Senior Director, Creative Accounts, BrightTALK
Jill Kunkes, Senior Sales Executive, Growth, Team Lead, BrightTALK
Rachana Patel, Senior Sales Executive, Growth, BrightTALK
Roma Patel, Customer Marketing Manager, BrightTALK
Live online Oct 20 6:00 pm UTC
or after on demand 45 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Jeff Kunken | Jill Kunkes | Rachana Patel | Roma Patel
Presentation preview: Future-Proofing Your Global Event Strategy

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • The Road To Retention: Customer Lifecycle That Lives On Oct 20 2021 6:00 am UTC 65 mins
    Morgan Cantrell | Michael Collins | Ted Sfikas
    It’s no secret that understanding the needs of your buyer is essential. From onboarding initiatives that ignite long term loyalty, to prioritizing existing relationships, marketers need to drive retention and further revenue.

    In this live panel discussion, Morgan will sit down with Julie Graham, Field Demand Generation Manager at Tealium, and Michael Collins, Managing Director and Chief Marketing Officer at CFA Institute for a rich conversation on lifecycle marketing. We’ll discuss:

    - How to identify your buyers’ needs throughout every stage of the customer journey
    - Prioritizing buyer satisfaction at every stage
    - Top retention initiatives that are proven to work time and time again

    Featuring:
    Morgan Cantrell, VP & Managing Director, BrightTALK
    Michael Collins, Managing Director and Chief Marketing Officer, CFA Institute
    Ted Sfikas, Regional Vice President Of Solutions Consulting, Americas, Tealium
  • How to Drive an Unparalleled ABM Experience Oct 20 2021 5:00 am UTC 56 mins
    Morgan Cantrell | Nick Bennett | Tom Treanor
    Over the past 16 months, marketers have had to reinvent their GTM strategies and tactics to overcome new challenges. Account based marketing, in particular, has had to evolve. Last year was all about how to navigate ABM while the world was remote. This year the most successful marketers are leveraging ABM in new ways to keep up with the time and land and expand key accounts.

    Join Morgan Cantrell, BrightTALK's VP & Managing Director as he sits down with ABM experts to learn what’s transpired in the last year and why now is the time to gain momentum by adopting this proven strategy.

    Featuring:
    Morgan Cantrell, VP & Managing Director, BrightTALK
    Nick Bennett, Director of Account-Based & Field Marketing, Alyce
    Tom Treanor, CMO, Treasure Data
  • Refresh with Dr. Tracy Packiam Alloway: Decision Making in Leadership Oct 20 2021 4:00 am UTC 26 mins
    Dr. Tracy Packiam Alloway
    Take a brain break with us! Join us for an exclusive refresh session with Dr. Tracy Packiam Alloway as she shares her research on working memory in leadership.

    Tracy Packiam Alloway, PhD, is an award-winning psychologist, professor, author, and TEDx speaker. She has published 15 books and over 100 scientific articles on the brain and memory. She has also provided consultancy to the World Bank on reading in developing countries and is a sought-after speaker internationally. Her research has also been featured on BBC, Good Morning America, the Today Show, Forbes, Bloomberg, The Washington Post, Newsweek, and many others. She was also featured as an expert in the documentary The Observed Life.
    www.tracyalloway.com
  • APAC Insights: Engaging Buyers Across Regions Oct 20 2021 1:00 am UTC 45 mins
    Joe McCarthy | Sam Weller
    B2B marketers tend to be highly competitive. Each new ABM program or winback campaign offers the opportunity to optimize and scale existing successes. But, how is your GTM strategy actually stacking up against the competition?

    Join BrightTALK’s Joe McCarthy and Sam Weller as they break down the latest data on content engagement in APAC. They’ll dig into how B2B professionals consume content, proven tactics to drive increased demand, best practices for successful webinar, video, and virtual event programs.

    Featuring:
    Joe McCarthy, Regional Sales Manager, APAC, BrightTALK
    Sam Weller, Sales Executive, Growth, BrightTALK
  • Reaching B2B Buyers in an Unpredictable Era Oct 20 2021 12:00 am UTC 62 mins
    David Pitta | Jann Martin Schwarz
    Our B2B ecosystem is hyper-saturated with brands competing to engage a talented and sophisticated class of buyers. Companies succeeding today are those ready and willing to develop unique value propositions, make bold moves, and lean into their successes.

    Join David Pitta, CMO, BrightTALK and Jann Martin Schwarz, Senior Director, Global Head, The B2B Institute, LinkedIn as they explore the future of B2B marketing and the fight to be best-in-class in an ever-changing climate.
  • The Road To Retention: Customer Lifecycle That Lives On Oct 19 2021 6:00 pm UTC 65 mins
    Morgan Cantrell | Michael Collins | Ted Sfikas
    It’s no secret that understanding the needs of your buyer is essential. From onboarding initiatives that ignite long term loyalty, to prioritizing existing relationships, marketers need to drive retention and further revenue.

    In this live panel discussion, Morgan will sit down with Julie Graham, Field Demand Generation Manager at Tealium, and Michael Collins, Managing Director and Chief Marketing Officer at CFA Institute for a rich conversation on lifecycle marketing. We’ll discuss:

    - How to identify your buyers’ needs throughout every stage of the customer journey
    - Prioritizing buyer satisfaction at every stage
    - Top retention initiatives that are proven to work time and time again

    Presenters:
    Morgan Cantrell, VP & Managing Director, BrightTALK
    Michael Collins, Managing Director and Chief Marketing Officer, CFA Institute
    Ted Sfikas, Regional Vice President Of Solutions Consulting, Americas, Tealium
  • Refresh with Dr. Tracy Packiam Alloway: Decision Making in Leadership Recorded: Oct 19 2021 26 mins
    Dr. Tracy Packiam Alloway
    Take a brain break with us! Join us for an exclusive refresh session with Dr. Tracy Packiam Alloway as she shares her research on working memory in leadership.

    Tracy Packiam Alloway, PhD, is an award-winning psychologist, professor, author, and TEDx speaker. She has published 15 books and over 100 scientific articles on the brain and memory. She has also provided consultancy to the World Bank on reading in developing countries and is a sought-after speaker internationally. Her research has also been featured on BBC, Good Morning America, the Today Show, Forbes, Bloomberg, The Washington Post, Newsweek, and many others. She was also featured as an expert in the documentary The Observed Life.
    www.tracyalloway.com
  • Accelerate Demand Generation with a Fool Proof Nurture Strategy Recorded: Oct 19 2021 31 mins
    Karen Naves, VP of Global Demand Generation & Marketing Operations, Tealium
    Sit down with one of our most innovative clients, Tealium as their VP of Global Demand Gen and Marketing Ops walks us through the success they've seen with BrightTALK leads and ultimately how they built out an expansive nurture strategy to fuel their demand gen even more effectively.
  • How to Drive an Unparalleled ABM Experience Recorded: Oct 19 2021 56 mins
    Morgan Cantrell | Nick Bennett | Tom Treanor
    Over the past 16 months, marketers have had to reinvent their GTM strategies and tactics to overcome new challenges. Account based marketing, in particular, has had to evolve. Last year was all about how to navigate ABM while the world was remote. This year the most successful marketers are leveraging ABM in new ways to keep up with the time and land and expand key accounts.

    Join Morgan Cantrell, BrightTALK's VP & Managing Director as he sits down with ABM experts to learn what’s transpired in the last year and why now is the time to gain momentum by adopting this proven strategy.

    Featuring:
    Morgan Cantrell, VP & Managing Director, BrightTALK
    Nick Bennett, Director of Account-Based & Field Marketing, Alyce
    Tom Treanor, CMO, Treasure Data
  • Reaching B2B Buyers in an Unpredictable Era Recorded: Oct 19 2021 62 mins
    David Pitta | Jann Martin Schwarz
    Our B2B ecosystem is hyper-saturated with brands competing to engage a talented and sophisticated class of buyers. Companies succeeding today are those ready and willing to develop unique value propositions, make bold moves, and lean into their successes.

    Join David Pitta, CMO, BrightTALK and Jann Martin Schwarz, Senior Director, Global Head, The B2B Institute, LinkedIn as they explore the future of B2B marketing and the fight to be best-in-class in an ever-changing climate.
  • Refresh with Dr. Tracy Packiam Alloway: Decision Making in Leadership Recorded: Oct 19 2021 26 mins
    Dr. Tracy Packiam Alloway
    Take a brain break with us! Join us for an exclusive refresh session with Dr. Tracy Packiam Alloway as she shares her research on working memory in leadership.

    Tracy Packiam Alloway, PhD, is an award-winning psychologist, professor, author, and TEDx speaker. She has published 15 books and over 100 scientific articles on the brain and memory. She has also provided consultancy to the World Bank on reading in developing countries and is a sought-after speaker internationally. Her research has also been featured on BBC, Good Morning America, the Today Show, Forbes, Bloomberg, The Washington Post, Newsweek, and many others. She was also featured as an expert in the documentary The Observed Life.
  • The Road To Retention: Customer Lifecycle That Lives On Recorded: Oct 19 2021 65 mins
    Morgan Cantrell | Michael Collins | Ted Sfikas
    It’s no secret that understanding the needs of your buyer is essential. From onboarding initiatives that ignite long term loyalty, to prioritizing existing relationships, marketers need to drive retention and further revenue.

    In this live panel discussion, Morgan will sit down with Julie Graham, Field Demand Generation Manager at Tealium, and Michael Collins, Managing Director and Chief Marketing Officer at CFA Institute for a rich conversation on lifecycle marketing. We’ll discuss:

    - How to identify your buyers’ needs throughout every stage of the customer journey
    - Prioritizing buyer satisfaction at every stage
    - Top retention initiatives that are proven to work time and time again

    Featuring:
    Morgan Cantrell, VP & Managing Director, BrightTALK
    Michael Collins, Managing Director and Chief Marketing Officer, CFA Institute
    Ted Sfikas, Regional Vice President Of Solutions Consulting, Americas, Tealium
  • Reaching B2B Buyers in an Unpredictable Era Recorded: Oct 19 2021 62 mins
    David Pitta | Jann Martin Schwarz
    Our B2B ecosystem is hyper-saturated with brands competing to engage a talented and sophisticated class of buyers. Companies succeeding today are those ready and willing to develop unique value propositions, make bold moves, and lean into their successes.

    Join David Pitta, CMO, BrightTALK and Jann Martin Schwarz, Senior Director, Global Head, The B2B Institute, LinkedIn as they explore the future of B2B marketing and the fight to be best-in-class in an ever-changing climate.
  • Future Proof Your Campaigns with Data Insights Recorded: Sep 21 2021 22 mins
    Roma Patel, Customer Marketing Manager (BrightTALK)
    Staying on top of historical campaign data is the best way to understand campaign performance and to project for initiatives in the future as well. With BrightTALK you have access to a wide array of reports and features that can show you the performance of your campaigns on a granular level. Join this session as we walk through how you can get the most out of the platform analytics and how you can use them to inform your strategies.
  • Creating Your Gold Standard with Virtual Events Recorded: Sep 21 2021 37 mins
    Roma Patel, Customer Marketing Manager (BrightTALK)
    Virtual events are here to stay, so it’s a no brainer - you must make them as high value as possible. Whatever the experience you’re looking to host, BrightTALK offers a variety of sustainable ways you can host virtual events. Let’s get creative together. Join this course session for more in-depth examples and strategies on running a fantastic virtual event.
  • Taking Webinars and Videos to New Heights Recorded: Sep 21 2021 40 mins
    Roma Patel, Customer Marketing Manager (BrightTALK)
    Webinars and videos are the crux of any marketing strategy. While you’ve been using BrightTALK’s platform to support your webinar strategy, how effectively have you used the features and capabilities? Join this educational course to learn how the marketing team at BrightTALK gets creative and continues to build on tried and true strategies to propel their initiatives and how you can do the same.
  • Driving Always-On Demand with Your Target Audience Recorded: Sep 21 2021 31 mins
    Roma Patel, Customer Marketing Manager (BrightTALK)
    There’s an art to reaching more buyers and that all starts with creating your target persona. Whether or not you use BrightTALK’s lead generation solutions, we can help you dig into what your target personas care about and how once they’re captured through your programs, they can seamlessly incorporate into your systems. Join this course to learn the in’s and out’s of your lead gen needs and how you can streamline them more effectively.
  • Email Compliance 101: The Legalities Behind Your Email Marketing Campaigns Recorded: Sep 9 2021 24 mins
    Courtney Kehl, Principal and Rachel Charboneau, Marketing Ops Manager at Expert Marketing Advisors
    Email marketing is one of the most effective marketing channels and one of the fastest ways to nurture your audience. Although the set-up process is simple, it is important to be aware of the laws and regulations for email compliance that will hinder deliverability. These laws are set in place to prevent spammers from flooding your inbox and to help your database maintain high levels of security.

    You will learn:

    -6 tips to sending out successful email campaigns that follow compliance
    -How to check the most up-to-date compliance laws and which organizations you can trust
    -5 bonus email marketing tips to increase your open rates and stay legal

    Join Courtney Kehl, Principal and Rachel Charboneau, Marketing Ops Manager at Expert Marketing Advisors for a discussion on the do’s and don’ts of email marketing and how to make sure you are staying within compliance to have optimal deliverability and successful campaigns.
  • Personalized by Persona: Creating a Targeted Content Strategy Recorded: Sep 9 2021 27 mins
    Melody Gambino, VP of Marketing at ConstructConnect
    Struggling to engage your audience with your content? Personalized, persona-based content lets you cut through the clutter and the noise to reach your target audience with engaging and actionable content.

    Your customers use your products in a variety of ways to solve their individual pain point and reach specific goals. Your content marketing strategy should reflect this and be personalized to match the value you deliver for each of those personas.

    We’ll discuss:
    Getting to know your audience (customers and prospects).
    Understanding your audience’s pain points and goals to deliver personalized content.
    Regularly updating your personas to adjust messaging to stay on top of the latest trends.
    Serving up content in multiple formats and platforms. Give them what they want and where they want it.
    Covering topics important to your audience. It’s not always about you (or your products).
    Educating and entertaining with content.
    Using technology to deliver personalized content.
  • Creating Engaging Content that Converts – Key Trends in 2021 Recorded: Sep 9 2021 45 mins
    Christa Tuttle, Founder and CEO at Launch Marketing
    In today’s highly saturated content landscape, traditional content forms intended to drive leads through the funnel will no longer cut it. As buyer behaviors shift and decisions become more self-driven, content marketers need to rethink their tactics and develop content that is up-leveled and outside of the box. According to a study by Gartner, in today’s B2B buying cycle, prospects spend over 45% of their time performing independent online and offline research. With this trending reduction in one-to-one sales interactions, marketers must take content to the next level, creating informative content that is unique, engaging and is designed to convert.

    In this webinar, Launch Marketing and Marketing Pro Series CEO Christa Tuttle will explore 2021 market trends driving strategic shifts in content marketing and provide insight into new, and more dynamic, content marketing strategies that are proven to engage leads and convert. During this session, she will explore modern-day content formats that are personalized, interactive and stand out from the masses. She will also share real-world examples and discuss how these pieces can be implemented to convert more top-of-the-funnel prospects to MQL’s, and ultimately new customers. From interactive ROI calculators and self-assessments to workbooks, checklists, in-depth guides and more, this presentation will provide attendees with best practices, innovative ideas and executable tips to generate next level content that resonates and converts like never before.
Latest content in marketing
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Future-Proofing Your Global Event Strategy
  • Live at: Oct 20 2021 6:00 pm
  • Presented by: Jeff Kunken | Jill Kunkes | Rachana Patel | Roma Patel
  • From:
Your email has been sent.
or close