Measuring the Impact of Marketing Investments to Drive ROI
David Pitta | Tanya Dracolakis | Grant Grigorian
About this talk
In our changing virtual landscape, operational excellence in content programs, prospect follow-up, and reporting is crucial. Explore how to measure and monitor the impact of your team’s efforts to ensure your go-to-market strategy delivers for your business. Learn to identify critical KPIs for the new customer journey, measure success through lifecycle modeling and attribution reporting, and fully integrate your marketing operations stack for maximum results.
David Pitta, CMO, BrightTALK
Tanya Dracolakis, Director, Marketing & Sales Operations, BrightTALK
Grant Grigorian, B2B Marketing Analytics Consultant (SignalOn)