The Ultimate Webinar Workflow: Plan. Execute. Measure. Scale.

Presented by

Olivia Dassler | Kate Jacobsen

About this talk

Recently the BrightTALK Marketing team dramatically scaled our content production abilities, generating nearly 2X as many webinars, videos, and virtual events in 2021 than in year’s past. What’s our small team’s secret? The proof is in the process. Join us as we demonstrate the webinar planning and execution best practices you need to create and run your content production engine at scale. We’ll give you our team’s framework to set you up for success and prepare your team to capitalize on opportunities as they arise. Plus, we’ll detail actionable tricks to make planning your own relevant and engaging webinars as easy as possible. Featuring: Olivia Dassler, Director of Marketing Programs, BrightTALK Kate Jacobsen, Marketing Programs Manager, BrightTALK

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