The Proof is in the Data: Strategies For Refreshing and Repurposing Your Content

Presented by

Nick Markwith

About this talk

You’ve been here before. You spent hours perfecting the copy for your blog, email, or webinar only for it to fall flat after a few promotions. What went wrong? More often than not, the secret to crafting powerful copy and content lies in the data. Writing copy that is relevant, compelling, value-adding and concise and doing so consistently requires an intentional process and constant testing. Join Nick Markwith, Senior Director of Content & Analytics at BrightTALK and as he offers practical advice on how to optimize content to drive more results with your audience. Topics will include: - Why value-adding content never gets old - The right metrics to be monitoring for key stages of the promotion cycle - Tactics to grab your audience’s attention and keep it - Practical advice for optimizing webinars, virtual events and text-based formats

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