The Power of Episodic Content

Presented by

Paige Bidgood Azevedo (Manager, Original Content, BrightTALK) and Jennifer Reed (Marketing Programs, BrightTALK)

About this talk

Marketing is all about telling an authentic story. To do this successfully you must create content that is consistent, compelling, and leaves your audience wanting more. It's no surprise that episodic content has become a key way to build a community and develop long-lasting relationships with buyers. In this talk, The Power of Episodic Content, we’ll explore why serialized content is a win-win for both your business and your audience. Join us to learn how episodic content can fuel your go-to-market strategy and help scale your content programs. We’ll cover: - Why episodic content is a successful format - How to build recurring webinar and video series - Tips and tricks for maximizing the reach of episodic programs - Examples of clients that are leveraging episodic content for demand generation

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