Why Connection Is the New Currency: Meet Customers When It Matters

Presented by

Erin Fitzgerald, Director, Client Revenue Operations at CloudKettle

About this talk

In our always-on digital world, the refrain “serve up the right message at the right time to the right person,” is always at the forefront. The need to meet customers in their preferred channel with a message that resonates is greater than ever before. But how do you actually achieve this? Customers expect brands to be authentic and genuine. In order to accomplish this, brands need to meet them at moments that matter. Whether this is in their inbox or LinkedIn feed, and achieved through careful segmentation or on your website with thoughtful personalization - a single transactional point of contact is not enough to cultivate relationships. Rather, being prepared to play the longer game to generate awareness, grow recognition, and build trust is where your company will find success. Erin will delve into how clean data, meaningful content, and customer authenticity are at the heart of a successful demand generation strategy. She will lay out how to meet customers at moments that matter, and how this can help you to transform your business.
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