Accelerate Pipeline with the Fastest Path to Revenue

Presented by

Mariana Prado Cogan, CMO at

About this talk

Revenue leaders are all facing the same challenge right now: pressure to deliver more revenue with fewer resources. And with more than half of the buyer’s journey happening online, it can feel impossible to drive that kind of change. Traditional tools are not going to deliver on rising expectations. The solution? The Next-Gen Rev Engine: a data-first, customer-centric approach that unlocks the next era of enterprise growth. Join Mariana Cogan, CMO of, as she discusses: -Her background as a Latinx woman leader in tech, DE&I and navigating the crowded MarTech industry. -Her experience building the Next-Gen Revenue Engine at PTC and how it enabled her to deliver $20M in pipeline in 6 months. -The role of AI in sales and how it can help revenue teams be more productive. -The proven three-step plan to accelerate pipeline and connect digital threads to successfully find the fastest path to revenue.
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