Using Intent Data to Improve ABM Outcomes

Presented by

John Steinert, CMO (TechTarget)

About this talk

Many revenue teams see the value of intent data in an ABM strategy. If you’ve dabbled with using intent data to drive some targeted advertising efficiencies, that’s a good start. But that’s really just the tip of the iceberg when it comes to fueling ABM results through intent data. Join TechTarget’s CMO John Steinert as he looks closely at what real ABM success should mean ($$$) and how real intent data can support better content, better engagement, better conversion, better opportunity identification and even better opportunity creation.
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