Moving Beyond Activity: Increase your Focus on Quality Interactions and Yield

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Presented by

John Steinert, Chief Marketing Officer (TechTarget) and Seth Marrs, Principal Analyst (Forrester)

About this talk

Buyer interactions across the sales cycle have increased significantly - yet sales reps only spend 18% of their time engaged with buyers. In response, many teams are pumping up sheer outreach volume - a short-sighted approach that is killing potential deals and long-term revenue. This webinar proves the key to more revenue is not more touches, but improving the quality of every touchpoint you do have. We'll show you how with just a 5% improvement with each interaction, you can increase your chances of winning a deal by 67%. Watch now to get key insight and guidance to: *Strike the right balance between volume and quality in outreach and cadences *Learn how to leverage intent data insights to increase touch quality *Identify and avoid "deal killers" that are preventing you from maximizing account revenue
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