How a B2B Marketing Service Provider Helps Clients Adopt ABM and Adapt to Intent
Jon Russo, CMO & Founder (B2B Fusion) and John Steinert, CMO (TechTarget)
About this talk
With so much efficiency-oriented technology being added to today’s stacks, a service provider often gets called in to help figure out how to actually make ROI happen. Hear from B2B Fusion Group’s Jon Russo as he discusses how Intent Data and his practice are coming together through systems and process improvements to deliver substantive, dependable ROI for clients.