The ABCs of Webinar Lead Generation

Presented by

Kate Jacobsen, Adam Golove, Alex Harkin, and Joe Hornagold (BrightTALK)

About this talk

In the digital age, the benefits of webinar-based demand gen strategies are clear. Companies of varying sizes and structures are tapping into this engaging content format to break down complex ideas, draw in prospects, and grow customer relationships. But is the success of a webinar program just about sharing great content? In reality, a true revenue-driving webinar program requires advanced planning and coordination across your entire commercial team. Join members of BrightTALK’s closely integrated marketing, sales, and customer success teams for a deep-dive into our demand generation playbook. They’ll talk through how to align during every stage of a webinar program to drive the maximum revenue potential from video-based engagement.
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (214)
Subscribers (125327)
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.