Deepening Executive Engagement: Accelerating Demand with C-Suite Connections

Presented by

Rob Leavitt, Senior Vice President, Consulting (ITSMA)

About this talk

Marketing to the C-Suite is more important than ever amid the continuous disruptions of the post-pandemic economy. Executive-level decision makers are moving faster and shifting strategic focus in ways that require solution providers to keep up or get out of the way. But many organizations struggle to connect and build trusted relationships at the CXO level, thus limiting their ability to achieve the trusted partner status that clients value most. Join Rob Leavitt for a deep dive on executive engagement that builds on Momentum’s extensive research with CXO decision makers and hands-on experience with executive engagement programs at some of the world’s leading B2B firms. The session will explore practical approaches to strengthening executive engagement in five critical areas for C-Suite success: *Identifying and understanding the executives that matter most *Creating content that speaks to executive priorities *Enabling sales to engage at the executive level *Designing the right mix of executive-level activities and experiences *Measuring performance for continuous improvement
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