Modern Demand Strategies for Maximizing Opportunities in Today's Market

Presented by

Olivia Dassler (BrightTALK), Sarah McConnell (Qualified), Tyler Lessard (Vidyard) & Sara Ramlo Larsen (Wolters Kluwer Health)

About this talk

Modern B2B marketing and sales teams face more pressure than ever before to drive true buyer engagement and maximize revenue opportunities. To drive the most pipeline and closed business, revenue teams must continue to adapt how they identify, pursue and manage real opportunities. Join our esteemed panel of demand gen experts as they explore the shortcomings of the traditional lead gen model and offer a framework for always-on, adaptable demand creation. In this keynote, you’ll walk away with: *How to reorganize demand activities around buying groups rather than individuals. *Best practices for aligning marketing and sales teams for better end-to-end opportunity management. *How organizations are achieving almost 2x conversion rates and accelerated pipeline by focusing on buying groups. Speakers: Olivia Dassler, Director of Marketing Programs (BrightTALK) Sarah McConnell, VP Demand Generation at (Qualified) Tyler Lessard, VP Marketing (Vidyard) Sara Ramlo Larsen, VP Marketing (Wolters Kluwer Health)

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