Cut Through the Noise: Content Preferences in a Digital World

Presented by

Shamim Narayan, Sr. Director of Product Management, APAC (TechTarget) and Sam Weller, Senior Sales Executive (BrightTALK)

About this talk

Think about your buyers. Buying a solution for their company is a complicated, risky proposition. That’s the reality that you’re selling into – by helping buyers move through the research process, great content accelerates it and increases your chances of winning. So what exactly is that content? What type of content do buyers prefer? And how can your team do better to produce them? Join TechTarget’s Shamim Narayan and BrightTALK’s Sam Weller as they break down the latest data on content engagement in APAC. They’ll dig into how B2B professionals consume content, the types of content they prefer and proven tactics to drive increased demand, best practices for successful webinar, video, and virtual event programs.

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