Rebecca Kitchens, Executive Vice President and Publisher (TechTarget)
About this talk
Unlike “slow twitch” firmographic, demographic, and technographic data that changes quite slowly, “fast twitch” prospect-level intent data changes all the time. That’s part of why campaign people and SDRs love it. But deeper inside a high-quality intent data feed, there’s a whole lot of information about market patterns and organizational change that people like your planners and portfolio marketers can really leverage to help them optimize their whole GTM.
Join Rebecca Kitchens, TechTarget’s Executive Publisher as she shows how intent analyses enhance her customers’ visibility into and understanding of the real demand activity in their markets.