Robert Rose, Founder, Chief Troublemaker (The Content Advisory)
About this talk
There is one thing that every marketer must face and that is content will never be a differentiator. However, your approach and process to content just might be. Let’s discuss how modern brands are actually creating competitive advantage with a systematic approach to creating, managing, activating and measuring content. Let’s explore a step by step approach to building the right content operation.
*Examples of evolutionary approaches for building ecosystems of content, rather than siloed channels
*A step by step approach for how you can develop a B2B content operation that differentiates your business
*How an intelligent content operation provides the foundation for a measurable content strategy