Content Strategy As Competitive Advantage In 2023

Presented by

Robert Rose, Founder, Chief Troublemaker (The Content Advisory)

About this talk

There is one thing that every marketer must face and that is content will never be a differentiator. However, your approach and process to content just might be. Let’s discuss how modern brands are actually creating competitive advantage with a systematic approach to creating, managing, activating and measuring content. Let’s explore a step by step approach to building the right content operation. You’ll learn: *Examples of evolutionary approaches for building ecosystems of content, rather than siloed channels *A step by step approach for how you can develop a B2B content operation that differentiates your business *How an intelligent content operation provides the foundation for a measurable content strategy

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