Riding the Data Revolution: How to Harness the Power of Intent Data
Meaghan Nichols, TechTarget & Min Erh Mah, Palo Alto Networks
About this talk
This session provides a playbook for harnessing the power of intent data. Understand the different types of data on offer and how to best leverage various data sources (including your own) to penetrate your total addressable market. See the use cases that are contributing the most ROI to APAC regional and field teams. Hear first-hand how intent is transforming the way one multinational tech company is working across APAC.
Join this session to learn:
- Why you need to understand how your partners acquire the intent data they're providing
- How to get the most from your intent data, and why you need to reprioritize your resources to achieve success
- How to form your go to market strategy while leveraging intent data to align marketing and sales