Putting the “Go” in Your GTM Plan with Your Executive Team

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Presented by

Christa Martin, Partner & Chief Marketing Officer, Chief Outsiders

About this talk

You’ve come up with a go-to-market plan, but before you can get started you need buy-in from key stakeholders across your organization. For many, this is where the process can slow, or worse, break down. In this session Christa Martin, Partner and CMO of Chief Outsiders, will share how you can overcome these roadblocks and easily align with your executive team. Tune in to learn:  • Why GTM success and executive team support go hand-in-hand • Key considerations when building a plan that aligns to the objectives of your organization • How to influence and secure buy-in from members of your executive team • Core elements of an effective GTM plan presentation for your C-suite
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