Mary Gilbert, CMO and Etai Beck, CEO & Co-founder, Folloze, John Steinert, CMO, TechTarget
Alignment is a challenge in the best of times, yet it impacts both efficiency and effectiveness at many points in your GTM. Misalignment and internal silos between teams inhibit innovation and efficient execution. They can cause your buyer journey to be disjointed and worse. That’s why, particularly when times are tough, you’ll want to design alignment into your programs and empower your people wherever they are to provide the best possible connected experiences to prospects and customers.
In this session, Folloze experts and John Steinert with TechTarget will discuss the challenges and use their case studies to help you:
• Better understand why organic alignment has historically been difficult and learn about alignment models designed to overcome past inefficiencies.
• Design ABM and other GTM programs that empower teams to better identify opportunities and close deals faster.
• Recognize the characteristics of tools that can support aligned action and deliver a rich, connected experience throughout the customer journey.