How Teradata Harnesses the Power of Content to Generate More Demand

Presented by

Alexandra Kory, Teradata and Brent Boswell, TechTarget

About this talk

Any marketer understands the value of content today – especially in a murky technical landscape and uncertain business environment. But simply creating content is not enough. Content serves as an extension of your brand and it’s often a prospect’s first entry point to understanding your product or solution. Marketers have to think strategically and long-term to fully utilize the power of content so it generates deep engagement and drives the most important business outcome – revenue. In this session, Alexandra Kory, Teradata’s Director of Demand Generation and Brent Boswell, TechTarget’s SVP and Managing Director, International, will deep-dive into top challenges EMEA marketers face when creating and distributing content. Additionally, they will look into the importance of content for not only capturing in-market buyers but also engaging a wider group of decision-makers so your brand is top-of-mind to ensure the long-term success.
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (198)
Subscribers (125568)
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.