Fueling Better Demand Gen Outcomes with Video-Based Engagement

Logo
Presented by

Kate Jacobsen, Manager, Marketing Programs, and David Edwards, Sr. Director, Product Management & Marketing, BrightTALK

About this talk

With so many available content types, building a demand generation campaign can feel overwhelming. What kind of content will best reach my audience at the right time with the right message? And if I get it wrong, do I need to start again from scratch? Fortunately for marketers, starting with video-based content as a basis for your demand generation campaigns can alleviate many of those concerns. Join us for an exclusive look into new research exploring the power of an omnichannel strategy to engage the right buyers whenever and however they want to consume content. From distribution channels to promotion strategies and derivative assets, you’ll learn how to maximize your campaigns with knock-out video content.
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (198)
Subscribers (125568)
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.