3 Ways AI is Revolutionizing B2B Sales

Presented by

Seth Marrs, Principal Analyst, Forrester

About this talk

It is the best of times and the worst of times. Despite more and more tools available to sales, the gap between potential productivity and actual productivity is rapidly widening. To make matters worse, direct buyer engagement is down significantly since COVID. But fear not, help is on the way. The emergence of generative AI, fueled by precision intent data and other data sources, promises to raise sales performance and increase productivity in dramatic ways. Whether you’re super-excited about the possibilities, somewhat scared for your job, or straddling the fence, it’s a session not to be missed. Join Tech Target and guest speaker, Forrester Principal Analyst Seth Marrs as he describes key areas where he sees AI-driven innovation catalyzing positive change for sellers, buyers and their companies alike. He’ll outline the existing challenges, highlight the building blocks in place, and comment on the current status of change.
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (183)
Subscribers (125697)
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.