Data-Driven Excellence: DocuSign and Mimecast's Journeys with Intent Data

Presented by

Sumari Lottering, DocuSign, Daniel McDermott, Mimecast and Romi Seher, TechTarget

About this talk

In today's rapidly evolving digital landscape, the role of intent data in shaping an effective marketing strategy has become more critical than ever before. Harnessing intent data can revolutionize marketing efforts, and help companies stay agile, relevant, and responsive in an increasingly competitive market. Join TechTarget’s Romi Seher, as she sits down with APAC marketers, Sumari Lottering, Digital Marketing Director at DocuSign and Daniel McDermott, Senior Marketing Director at Mimecast to discuss how they improve their precision, maximize ROI, and created personalized customer experiences with intent data strategies.
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