Understanding and Leveraging the 3 Phases of Intent-Based Value Delivery

Logo
Presented by

Chris Moody, Demandbase, Gareth Noonan, Demandbase and John Steinert, TechTarget

About this talk

We’re all sick of hearing “do more with less” but know that we have to be extremely efficient with our time and money. This is impossible to do without great data. Even the best AI-assisted solutions in the world are only as good as their data sets. We all must spend more of our time and money with the people at the accounts most likely to buy when they’re ready to buy. The way to do this is with B2B buyer intent data. Join experts from Demandbase and TechTarget to look more closely at how the best in the business are using intent to power innovative go-to-market strategies and actionable sales and marketing use cases to put their businesses ahead of the competition each and every quarter. You’ll laugh, you’ll cry, and you’ll leave with ways to understand how the best B2B intent data used in the smartest ways will help your business today.
Related topics:

More from this channel

Upcoming talks (2)
On-demand talks (174)
Subscribers (126637)
Marketing experts share tips and best practices for achieving success with email, social media, demand generation, mobile marketing and other trending topics.