Activating Real Intent for Better Marketing Results

Presented by

Martin Lindsay, Sr. Director, Growth Marketing, Fortinet and Julia DePalma, Sr. Account Director, TechTarget

About this talk

If you are familiar with Fortinet, you know they are a driving force in the evolution of cybersecurity and the convergence of networking and security. The Fortinet marketing team also happens to be their own driving force – they are incredibly adept at strategically leveraging systems and insights to fuel better segmentation, sales outreach and revenue impact. Join us live for an in-depth Q&A with Fortinet’s Senior Director, Growth Marketing, Martin Lindsay, led by Julia DePalma, Senior Account Director, Strategic Sales at TechTarget. Martin will shed light on how his team is uniquely leveraging purchase intent data to identify best-fit accounts and prospects, laser-focus their targeting, and prioritize marketing and sales efforts where they are needed the most.
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