How to build a through-partner channel program that works for you

Presented by

James Taylor, Commercial Director at Kingpin Communications and Judit Nagypal, Partner Recruit Lead at Microsoft

About this talk

For B2B technology brands, getting the most out of your partner programs can be the difference between success and failure, especially in these times of global economic uncertainty. To succeed, channel leaders need to harness new data, technology, tactics and techniques to ensure their channel is delivering genuine measurable business impact. In this 45 minute webinar, we will hear how Judit Nagypal, Partner Recruit Lead at Microsoft and James Taylor, Commercial Director, Kingpin Communications have worked together to build and execute a successful scalable, multi-region through-partner program for Microsoft Western Europe. In this webinar, you'll learn: • How to choose the right partners • How to build a scalable through-partner lead-generating engine. • How to understand your partners better – their challenges and priorities, their go-to-market strategy and their specialization. • How to measure the success of your program, scale and optimize. • What you need to avoid. Your personal data: The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Kingpin Communications who is sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

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