How to Make Marketing Memorable: Separate Science from Science Fiction

Presented by

Dr. Carmen Simon, Chief Science Officer at Corporate Visions

About this talk

The only reason you create marketing materials is to influence your buyers’ decisions in some way. But influence is really a function of memory. After all, your buyers will make decisions based on what they remember. And you can’t hope to influence those decisions if your messages and content aren’t memorable. So how do you create memorable marketing? Join cognitive neuroscientist and Chief Science Officer, Dr Carmen Simon, to hear the results of Corporate Visions’ latest research and learn practical techniques to activate your buyer’s memory and make your marketing more influential. In this webinar, you'll learn: 1. How memory influences people’s actions and decisions 2. How to make your messages more memorable and persuasive 3. The importance of using repetition the right way 4. How much and what kind of visuals can impact memory 5. How to harness complexity, rather than simplify it Your personal data: The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Corporate Visions who is sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

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