An effective lead follow-up strategy is vital to successful pipeline generation but many businesses struggle to adhere consistently to a cohesive process, often leaving revenue on the table. Well-aligned sales and marketing teams can work together to form streamlined processes to convert leads into pipeline—and ultimately new business.
To understand trends in lead follow-up strategy and efficacy, Conversica investigated 1000+ companies and evaluated their engagement process as defined by the 4Ps of Sales Effectiveness: Promptness, Persistence, Personalization, and Performance.
Join this webinar to hear the findings of this research and leave with key takeaways including:
● Understanding where your company’s performance stands relative to others in your industry
● Which factors are strong indicators of success or failure
● Specific measures you can take to align your Sales team with best practices for optimum success
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