Rally Sales & Marketing Around the 4Ps of Sales Effectiveness to Boost Revenue

Presented by

Sonny Dasgupta, Head of Product Marketing at Conversica & David Rowlands, Editor at B2B Marketing

About this talk

An effective lead follow-up strategy is vital to successful pipeline generation but many businesses struggle to adhere consistently to a cohesive process, often leaving revenue on the table. Well-aligned sales and marketing teams can work together to form streamlined processes to convert leads into pipeline—and ultimately new business. To understand trends in lead follow-up strategy and efficacy, Conversica investigated 1000+ companies and evaluated their engagement process as defined by the 4Ps of Sales Effectiveness: Promptness, Persistence, Personalization, and Performance. Join this webinar to hear the findings of this research and leave with key takeaways including: ● Understanding where your company’s performance stands relative to others in your industry ● Which factors are strong indicators of success or failure ● Specific measures you can take to align your Sales team with best practices for optimum success Your personal data: The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Conversica who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy. https://www.b2bmarketing.net/en-gb/b2b-marketing-privacy-policy
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