How to align your ABM strategy with the new B2B buyer's journey

Presented by

Nigel Williams - Chief Strategy Officer, Kingpin Communications

About this talk

For the last decade we have seen a continued evolution of the B2B buyer’s journey and the acceleration of online buying research. The continued growth of the size of buying team with the complexity that brings, coupled with the rise of ABM as a mainstream practice is causing many Marketing teams to take a fresh look at the buyer’s journey. For B2B Marketing and Sales teams, this presents an opportunity to reassess their internal alignment as well as how their content meets the needs of the buying teams they are targeting. In this webinar Nigel Williams, Chief Strategy Officer at Kingpin, will present insights, strategies and frameworks for Marketing leaders to ensure they are meeting the demands of their buyers. This webinar will cover: • Recent B2B buying trends • The varying approaches to the buyer’s journey • Personalisation strategies, include stage and persona based approaches • How to align the buying and selling journey and bring Sales and Marketing to a better mutual understanding Your personal data: The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Kingpin Communications who is sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

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