Four key marketing skills to drive buying decisions
Leslie Talbot, Senior Vice President of Strategic Marketing Programs at Corporate Visions
About this talk
80% percent of the sales cycle now takes place in digital or remote settings, according to industry analysts. That means it’s now up to marketing to move buyers further down the funnel—up to and including the point of decision.
But how can marketers, who have historically focused on brand awareness and top-of-funnel demand generation, rise to this new reality?
Research shows that the primary factor driving buying decisions is memory. Your buyer interacts with your marketing in one moment, but they decide to purchase later on. That means your marketing messages, content, visuals, and stories must all be memorable enough to influence buying decisions.
In this webinar you’ll learn four science-backed skills that marketers need to become memorable enough to influence buying decisions:
• Messaging – Use situationally specific message frameworks designed and choreographed for maximum impact.
• Content – Bring your messages to life in your presentations, landing pages, and other content assets.
• Visuals – Create powerful, memorable designs that spark action.
• Storytelling – Wrap everything in a compelling narrative and build the best stories for memory, decision, and action.
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