Four key marketing skills to drive buying decisions

Presented by

Leslie Talbot, Senior Vice President of Strategic Marketing Programs at Corporate Visions

About this talk

80% percent of the sales cycle now takes place in digital or remote settings, according to industry analysts. That means it’s now up to marketing to move buyers further down the funnel—up to and including the point of decision. But how can marketers, who have historically focused on brand awareness and top-of-funnel demand generation, rise to this new reality? Research shows that the primary factor driving buying decisions is memory. Your buyer interacts with your marketing in one moment, but they decide to purchase later on. That means your marketing messages, content, visuals, and stories must all be memorable enough to influence buying decisions. In this webinar you’ll learn four science-backed skills that marketers need to become memorable enough to influence buying decisions: • Messaging – Use situationally specific message frameworks designed and choreographed for maximum impact. • Content – Bring your messages to life in your presentations, landing pages, and other content assets. • Visuals – Create powerful, memorable designs that spark action. • Storytelling – Wrap everything in a compelling narrative and build the best stories for memory, decision, and action. Your personal data: The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Corporate Visions who is sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.
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