Humanizing B2B - are you in?

Presented by

Paul Cash, CEO at Rooster Punk & Joel Harrison, Editor-in-chief at B2B Marketing

About this talk

There is a new truth in B2B marketing – customers don’t simply want to buy from you anymore, they want to buy into you. The secret to moving products is moving minds. This requires modern day marketers to understand the power of feelings over features and take a more human approach to their growth agenda. In this webinar, Paul Cash, CEO at Rooster Punk will reveal how their human approach to marketing helped KPMG close £59m of business from a £1m investment AND helped Incorpo increase their average sales contract value by 37% by connecting sales with a hard-hitting story that got their customers fired up. Join this webinar to learn: • How to inspire and galvanise your team by adopting a human centred philosophy • How to leverage the power of emotion and storytelling • How to make your marketing more interesting and meaningful to you and your customers • How to get started and action your ideas. Your personal data: The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Rooster Punk who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

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