How to drive performance across all revenue teams with strategic enablement

Presented by

Dominik Schaefer, Senior Marketing Manager, EMEA at Highspot & Gabriela Warren, Director of Marketing, EMEA at Workiva

About this talk

The consistent performance and execution of all customer-facing roles in a business are vital. It inevitably leads to sustainable revenue growth and retaining customers, particularly after a turbulent year of unprecedented change in both customer behaviours and expectations. Effective customer engagement is now essential, and it is an area where marketers should be leading. Growth is only possible when all teams are collaborating on the shared business objectives: revenue growth, customer satisfaction and customer retention. But as we know; much is lost in translation. Failing to do so may put corporate strategies at risk, resulting in failure to meet sales targets, lost marketing ROI and customer churn. So, what does consistent performance looks like? How can we scale it across the entire organisation? And how can we support our sales and marketing teams to drive business success? Join this webinar to explore how you can drive consistent performance across all the revenue teams and set your organisation up for success. By attending this webinar, you will learn: • How to identify strategic initiatives that drive marketing and sales alignment • What is the key to effective sales enablement that scales with your business and how marketers can influence that change? • What are the new methods for driving and measuring marketing ROI, so marketers can measure not their own influence, but all the way through to a sale? • How to achieve consistent performance by defining winning behaviours across all teams Your personal data: The data we collect here will be used to manage your webinar booking, and provide you with useful and relevant sources of B2B Marketing content. Your data will also be shared with B2B Marketing and Highspot who are sponsoring this webinar. For more information on how we manage your personal data please see our privacy policy.

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