Improve Digital Performance and Growth through Buyer Engagement
David Rowlands, Adam Leslie, Tony Lamb and Barry Richards
About this talk
With 80-90% of the buyer's journey complete before a buyer even reaches out to sales, the ability of Marketing teams to adjust their growth strategies to stand out has never been more important.
Martech tools have long promised the ability to help you “reach the right buyer in the right channel at the right time.”
However, with hundreds of tools to choose from, marketing & sales teams are often executing these channels in siloes. This means intent signals from one channel aren’t shared with others.
What businesses need is a singular view of customers. You need to know who is likely to buy, where they are in their journey, and how to reach them. Then you need to make the whole thing feel personalized. Once you have your ideal customer set for a campaign, you need to share it with the tools you use to reach them – across social, search, email, programmatic, web and sales plays.
In this webinar, you will learn how to:
• Create a full view of buyers and customers, better understand their behaviour, their journeys, and when they’re likely to buy
• Use AI-driven insights to prioritize the audiences most likely to buy – or customers at risk of leaving
• Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond
• Uncover all of the points in your buyers’ journeys where they’re likely to engage to help your team reach them at the right times – and get through the door first
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