The state of marketing maturity

Presented by

Chris Wickson

About this talk

Today, B2B Buyers are not waiting for you to connect with them, they are online doing their own research working out the best path to purchase. With changing buyer demands and disconnected Marketing departments, many marketing leaders are rethinking their strategy from the ground up. Those who do it well can rewrite the rules of engagement, Integrate, together with Heinz Marketing, recently surveyed over 200 global marketers, in order to uncover the fundamental shifts marketing organisations are experiencing today. Join Chris Wickson, VP & GM at Integrate, to hear some of the key findings, that include: - What B2B marketing teams look like today - How marketers believe their organisational structure needs to change - What steps marketing leaders are taking to position themselves for success Speaker Chris Wickson- General Manager, EMEA of Integrate, the leader in Precision Demand Marketing, an emerging category purpose-built to help B2B marketers drive an omnichannel demand strategy at scale. Previously, Chris was CEO & Co-Founder of Akkroo, a B2B Event Tech solution that was acquired by Integrate for $34M in 2019. Sign up now, we would love to share these insights with you!
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