Sales readiness at scale: The key to unlocking revenue growth

Presented by

Ron Elliott Director, Program Management, Global Field Readiness and Jessica Roberts Account Manager, Northern Europe

About this talk

The idea that "practice makes perfect" applies to far more than learning a new instrument or language, it is also applicable when discussing the ever-changing B2B sales landscape. Today’s buyers are more informed and demanding than ever and require that sellers are ready at a moment’s notice with value-added insights. For that reason, sales readiness – a critical component of sales enablement encompassing efficient onboarding, ongoing communication, and effective training & guidance – has become a must-have capability for every sales organisation. In this webinar, you’ll learn how typical sales training processes have become outdated and gain best practices on how to create modern, streamlined sales training that better equips sellers to compete and close deals. Sign up to learn: ● How to shorten ramp times ● How to improve on quota attainment ● How to train & equip sellers for customer conversations
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This channel provides practical advice to help B2B marketers understand the rapidly evolving marketing landscape, and to make best use of new techniques and tools.