Gaining Strategic Advantage Through Content & Guidance

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Presented by

Nikki Dawson, Head of Marketing and Stephanie Liais, Senior Product Marketing Manager at DocuSign

About this talk

The days of simply packaging features into messaging and content are over. Marketing must now enable all customer-facing teams with the right content at the right time to have effective customer conversations that will drive strategic growth. Hear Highspot’s Head of Marketing Nikki Dawson talk to Stephanie Liais, Senior Product Marketing Manager at DocuSign, about how they drove closer collaboration between marketing and sales plus strategic advantage through content and guidance at scale. Learn how to: ● Strengthen marketing's role through impactful content management. ● Empower sales to drive more personalised and engaging conversations with customers through Guidance and Sales Plays. ● Build a bridge between marketing & sales through the creation of Sales Plays.

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