How to create impactful B2B digital experiences to drive growth

Presented by

Nigel Williams, Chief Strategy Officer at Kingpin and Chris Barnes, Head of Experience at Ombono

About this talk

For many years, B2C has led the way when it comes to using data and technology to deliver a seamless, personalised digital customer journey. But now, business decision makers are demanding a B2C-like digital experience in their B2B buyer journey’s. They expect a frictionless, immediate, and personalised digital journey, in which relevant information is available across multi-channels, platforms and formats. This provides a huge opportunity for B2B organisations bold enough to think digitally, while those who fail to deliver risk falling behind their competition. In this webinar, Kingpin and Omobono will provide actionable guidance as to how you can embrace data, technology and creativity to deliver a seamless account-based customer experience focused on driving leads, optimising conversions and delivering insight to your account teams. We will cover: -Using data and insights to analyse your existing digital customer journey. -Aligning your digital experience to the needs of your buyer. -Using data and technology to target named accounts. -Making small moves to drive big changes. -How to know when you’re successful.
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