The Neuroscience of Memorable Content

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Presented by

Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Corporate Visions

About this talk

People make decisions based on what they remember, not on what they forget. The problem is, people will forget 90 percent of what you share with them after two days. If your goal is to influence your buyer’s behavior in some way, how can they act on your business content if they only remember a tenth of it? How do you even know which tenth they’ll remember? In this session with Dr. Carmen Simon, cognitive neuroscientist and Chief Science Officer at Corporate Visions, you’ll discover several practical, science-backed techniques to transform your content into something worth noticing and remembering. You’ll learn how people pay attention, remember content, and ultimately act on it based on neuroscience research, which reveals how the brain processes information and tends to remember it (or not). You’ll discover how to: • Ease cognitive processing by using consistent mental models. • Appeal to the brain’s two pathways to attention and memory. • Offer content that people like and want. Sign up to learn how to convert neuroscience insights into practical guidelines you can use to craft content with lasting impact

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