Crawl, Walk, Run Your Way to ABM Success

Presented by

Brenna Zenaty, Senior Enablement Manager at Terminus and Shea Castle, Director of Customer Marketing at Terminus

About this talk

ABM is more than just another marketing channel, it's a new go-to-market approach full of new processes, metrics, and challenges. We're here to help you get started with a view into the full customer lifecycle, an overview of multi-channel marketing, and tips on how to run your first ABM programs. Join us to learn: • Why a multi-channel approach should be the goal of everything you do with ABM • An actionable, easy to understand framework to help you execute your account-based programs • An end-to-end campaign example that walks through data, segmentation, sales activation, metrics, and more
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