Crawl, Walk, Run Your Way to ABM Success

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Presented by

Brenna Zenaty, Senior Enablement Manager at Terminus and Shea Castle, Director of Customer Marketing at Terminus

About this talk

ABM is more than just another marketing channel, it's a new go-to-market approach full of new processes, metrics, and challenges. We're here to help you get started with a view into the full customer lifecycle, an overview of multi-channel marketing, and tips on how to run your first ABM programs. Join us to learn: • Why a multi-channel approach should be the goal of everything you do with ABM • An actionable, easy to understand framework to help you execute your account-based programs • An end-to-end campaign example that walks through data, segmentation, sales activation, metrics, and more
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