Glenn Landauer, VP Customer Experience Strategy at MOI Global
About this talk
The customer journey has changed for good. Potential customers spend weeks, months or even years silently researching brands online. And even if they engage with your material, it doesn’t mean they’re ready to buy.
You need to know how to deliver the right content at the right time and in the right channels. In other words, focusing on the middle of the funnel - not the top.
This webinar is in conjunction with a report produced with B2B Marketing. Register now to learn:
-The importance of a buyer-journey-focused content marketing strategy.
-How the middle of the funnel is broken, and why it needs to be fixed.
-The dangers of not fixing the funnel.
-How you can unstick the middle of the funnel.
Register now to hear the actionable insight from Glenn Landauer, VP customer experience strategy at MOI Global!