Doubling the conversion rate with conversational marketing

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Presented by

Andy Turner, Sr. CSM, Drift , Tom Higgins, Product Marketing Manager, Voxpopme

About this talk

Lead generation has long been centered around capturing information from forms. Want to check out this case study? Fill out a form. Get pricing info? Fill out a form. The problem? Forms don’t start a conversation; they’re a barrier to entry. But not every marketing and sales team depends on forms to fill their pipelines with leads. In fact, the consumer research platform, Voxpopme, ditched forms long ago. They’ve since turned to Conversational Marketing for a more frictionless customer experience, to increase website conversion rate, and more. And now they want to share everything they’ve learned with you. On DATE, join us to learn: - How Voxpopme reinvented themselves using Conversational Marketing - How you can scale conversations without forms (and without losing the human touch!) - Voxpopme’s future plans around account expansion, prospecting, and ABM efforts

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