Create predictable marketing pipeline with display advertising integrated media

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About this talk

While marketing and technology have become increasingly sophisticated, display advertising and content syndication has, for many, been left in the stone age. As other strategies and tactics become increasingly exciting or popular, theseis powerful tools are often not used to its full potential, leading to disgruntled marketers (and CFOs) and even a possibly damaging impact on your brand (after all, who wants to be spammed by an irrelevant advert?). However, used properly, and in a targeted, data-driven way, display advertising (combined with content syndication) can be a reliable and effective way to create a predictable pipeline for your business. With that in mind, this session will talk through: - How to ensure your display adverts reach the right people, at the right time, in the right channel. - How to use display adverts and content syndication to nurture leads throughout the funnel (and not bombard everyone with the same weak brand awareness content!). - How to prove the powerful impact this marketing strategy is having for your business’ overall revenue goals. - A real-life case study of how one technology company used this strategy to generate more than €1.5 million in qualified sales pipeline.
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