Make friends with the future: Creative marketing in the age of AI

Presented by

Steve Mudd, CEO and Founder, Talentless AI

About this talk

In today's data-driven world, AI is rapidly transforming the marketing landscape. But how can marketers develop a personal relationship with AI to become more effective? This webinar explores how to build robust, collaborative relationships with Generative AI, likens these dynamics to the rich bonds that drive human connection and creativity, and discusses how to cultivate this alliance to nurture creativity and propel innovative thinking. Marketers who learn to embrace AI as a creative partner will be well-positioned to develop and execute more effective marketing campaigns that resonate with their target audiences. Key takeaways: - How to understand the different types of AI and how they can be used for marketing - How to build a collaborative relationship with AI - How to use AI to generate creative ideas and content - How to measure the success of AI-powered marketing campaigns
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