Exploring the Landscape of Professional Services Marketing

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Presented by

Kavita Singh, Senior Editor, Propolis from B2B Marketing

About this talk

Navigating Budgets, Channels, and Capitalizing on Growth Opportunities. Professional services marketing doesn’t always get the credit it deserves. In the past few years, there’s been an incredible slew of marketing campaigns including Addleshaw Goddard’s Gold award for ‘Best use of creative’ and ‘Best demand or lead generation campaign’ at the 2023 B2B Marketing Awards - clearly professional services have had a lasting impact in the B2B space. According to our Propolis Community Index, our real-time dashboard of B2B marketing metrics, we can see that professional services marketers have, on average, a budget that makes up 6% of their revenue target and an attrition rate of 5% - want to hear more juicy real-time insights? In this webinar, we’ll reveal the latest data that we’ve collected on professional services marketing teams. Kavita will be joined by Brian Macreadie, Head of Marketing, Addleshaw Goddard, and Barney O'Kelly, Head of Digital Marketing, AlixPartners. They will talk you through: ● How professional services have evolved in the past year and what’s next in the industry. ● Where professional services marketers are spending their budget (i.e. full breakdowns of where the budget is being spent across people, activity, tech, and more). ● The returns professional services marketers are getting on their various channels and activities. This webinar is a must for any professional services B2B marketer looking to get a better understanding of their competitor market and figure out where their opportunities may lie for growth.
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