Inside the B2B Tech Sector: How Marketing Leaders are Boosting Performance.

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Presented by

Kavita Singh, Senior Editor, Propolis from B2B Marketing

About this talk

Revealing the latest data on the technology and software space in B2B marketing. Let’s face it - the tech sector is constantly evolving from customer growth expectations to tech stack investments and much more. Our Propolis Community Index indicates that marketing is responsible for 35% of revenue specifically in the technology and software space. Want to find out more about why that is with real-time stats around the tech sector to back it up? In this webinar, we’ll reveal the latest data that we’ve collected on the technology and software space in B2B marketing. Kavita Singh, Senior Content Editor, will be joined by Andy Grant, Senior Vice President of Marketing, at Digital Barriers, and Simon Edward, former VP and Chief Marketing Officer, at IBM who will talk you through the following: ● How the tech sector has transformed in the last year and what’s next in the industry. ● Why the technology and software sector achieved a higher ROI than the wider industry and what that means for B2B marketing. ● Where tech marketing leaders are utilizing third-party support (content creation, demand generation, and more.) ● and more... This webinar is a must for any B2B marketer in the tech space looking to get a better understanding of their competitor's market and figure out where their opportunities may lie for growth.
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