What do B2B marketing budgets, spend, and return look like this year?

Presented by

Kavita Singh, Senior Content Editor, Propolis from B2B Marketing

About this talk

In August 2023, we officially launched the Community Index – the real-time dashboard of B2B marketing metrics, specifically made for the members of the global community for B2B marketers, Propolis. Since August, we’ve been collecting data on B2B marketing budgets, spend, return, customer acquisition, retention, team structures, and more. The result? A comprehensive picture of how much money B2B marketing teams have to work with, how they’re using it, and the impact they’re driving. So, nearly a year on, what have we learned? Are budgets increasing or decreasing? Are B2B marketers spending more or less on brand? Is ABM on the rise, or on the decline? Is customer acquisition getting easier or harder? Well, in this webinar, Kavita Singh, Senior Content Editor, will be joined by Nimmi Bhalla, the Director of Business Marketing at Virgin Media O2 Business, and David Keene, the Chief Marketing Officer at Wipro to discuss: 1. How B2B marketing budgets have changed this year, and how your peers are spending their time and resource. 2. How B2B marketers are using agencies (and how they’re not). 3. Where B2B marketers are reporting the greatest return on investment. 4. What B2B marketing teams look like in 2024, and how team size and structure are changing. This webinar is your chance to fully understand the state of play in B2B marketing, and benchmark yourself against the masses.
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