Manage: Beyond the Bond: Advancing the Alignment Between the CMO and CIO

Presented by

Liz Miller, Senior Vice President of Marketing, CMO Council

About this talk

Much has been written about the need for partnership and alignment between the CMO and CIO. In the CMO Council’s own investigation into the relationship, we have seen the ebbs and flows of this critical dynamic. From the battle over digital marketing platform advancement in the early 2000s to the recent partnership and synergies brought about by a mutual foe—big data—the CMO and CIO have begun to forge a powerful partnership that is molding and shape customer engagement and business as we know it. To investigate this new and ever-evolving relationship between marketing and IT, the CMO Council will host a one-hour interactive webcast to hear from marketing and IT business leaders who are changing the definition of their roles, their organization’s dynamics and their business opportunities. This will be a session for both marketing and IT leaders to advance their strategies, share their best practices, and hear from both marketing and IT executives who are advancing their business objectives by embracing a new, digitally powered customer experience. Speakers include: Jamie Anderson, Global Vice President Product Marketing, Customer Engagement & Commerce, SAP; James Mendelsohn, CMO, CAN Capital, Toni Lee Rudnicki, CMO, iDirect Technologies, Aaron Gette, CIO, The Bay Club Company, Liz Miller, Senior Vice Presiden
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The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 16,000 plus members control more than $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities comprise global executives across 110 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa.