Gaining Traction With Every Digital Interaction

Presented by

Liz Miller, CMO Council ; Matthew Harris, Sendwithus ; Diana Baldwin, SunTrust

About this talk

We are thrilled to announce the CMO Council’s upcoming live webcast, in partnership in Sendwithus, “Gaining Traction With Every Digital Interaction.” Join us on April 18, 2018, at 10am PST/1pm EST as we explore the key issues, needs and challenges around advancing and optimizing revenue opportunities through digital engagements. Among the issues to be discussed are: ●The operational requirements between marketing and product teams that are needed to empower collaboration and maximize transactional communication impact ●Missed opportunities for marketers to maximize relationships through connected content strategies across critical touchpoint ●Strategies for advanced segmentation and precision personalization across each communication ●Unification across diverse organizational ecosystems to align brand experiences and calls to action ●Leveraging valued and opt-in communications in an age of heightened restrictions and regulations around privacy and customer data
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The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 16,000 plus members control more than $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities comprise global executives across 110 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa.