Name: How Microsoft Made the Shift to Become a Customer-Centric Enterprise
Start: 2018-05-02T17:00:00Z
End: 2018-05-02T17:01:03.000Z
Location: BrightTALK
Rating: 4.67

The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 16,000 plus members control more than $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities comprise global executives across 110 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa.

Marketing teams today face mounting pressure to move faster, deliver more, and prove ROI, often with fewer resources. McKinsey reports that marketers spend up to 60% of their time on low-value tasks, while Forrester finds that only 16% are effectively turning data into insights. Paradoxically, marketing as a function has led GenAI adoption but has failed to move beyond simple tactical use cases like content creation and localization.

Enter AI Copilots—always-on assistants embedded within SaaS platforms like Sprinklr. These copilots transform how marketers work- helping them quickly and contextually access insights, monitor campaigns, proactively detect issues, while freeing up time for humans to focus on the creative and strategic.

The CMO Council and Sprinklr believe marketers are humans-in-charge, not humans-in-the-loop. Sprinklr Copilot is the perfect foil for marketing teams, empowering them to execute faster, make more informed decisions, and operate with ease.

In this webinar, we’ll cover:
• How copilots turn complex data into actionable insights—instantly
• Real-time alerts to catch campaign issues before they escalate
• Contextual AI support that simplifies platform navigation
• Why AI is no longer just a tool—but a teammate

Join us to see how AI Copilots combines the speed of AI with human creativity to drive smarter, faster, and more impactful marketing.

Humans-in-Charge: How Marketers are Taking Control of AI Copilots to Transform Campaigns

Session 2: State of AI Adoption by Social-First Marketing Organizations: Brands in Action

Although AI has been used since industry inception, 2023 was the first year where Generative AI (GenAI) has opened a window to its adoption for broader use cases. As Gartner has recently reported, GenAI will continue to drive greater efficiency and efficacy across a wider range of use cases and have a transformative effect on marketing through 2024 and beyond. 

Join the CMO Council and Sprinklr for the second session in the State of AI Adoption by Social-First Marketing Organizations series as Kirill Gil, Master Solutions Specialist for Marketing & Ads at Sprinklr will dive into the tools, techniques and AI strategies leading organizations are implementing to optimize their marketing campaigns.

During the Session we will cover:
• In-depth examples of new tools and technologies leading organizations are implementing to leverage Gen AI across their customer engagements 
• How are largest marketing organizations incorporating new strategies and techniques on utilizing conversational AI
• Where and how brands can begin the journey to fully leverage the power of GenAI  across their marketing ecosystems

State of AI Adoption by Social-First Marketing Organizations: Brands in Action

Session 1: State of AI Adoption by Social-First Marketing Organizations: 2024 Outlook

Although AI has been used since industry inception, 2023 was the first year where Generative AI (GenAI) has opened a window to its adoption for broader use cases. As Gartner has recently reported, GenAI will continue to drive greater efficiency and efficacy across a wider range of use cases and have a transformative effect on marketing through 2024 and beyond. 
 
Join the CMO Council and Sprinklr for the first session in our two-part State of AI Adoption by Social-First Marketing Organization series as Kirill Gil, Master Solutions Specialist for Marketing & Ads at Sprinklr will delve into many of the techniques and strategies leading brands are embracing AI to optimize campaign outcomes. In our first session we will explore how Social Marketing leaders are currently leveraging the power of AI and review what’s in store for the industry in the near future as marketers use it to drive efficiency, increase agility and reduce costs without introducing risks to the brand. 
 
Areas of exploration and takeaways from the session will include: 
• Mapping of AI-driven tool in social marketing operations 
• Reflection on the year and key learnings from some of the largest marketing organizations 
• Industry trends that will influence 2024 
• Role of Generative AI in automation 
• AI’s role in facilitating your marketing ecosystem beyond content creation

State of AI Adoption by Social-First  Marketing Organizations: 2024 Outlook

Maximizing Data Utilization & Landscapes for Generative AI Opportunity in Regulated Industries

As data becomes increasingly pervasive in the digital landscape, organizations within regulated industries such as telecommunications, financial services, healthcare, life sciences and public sectors are racing to harness the potential of Generative AI to unlock unparalleled opportunities and innovations. However, the integration of Generative AI presents both high opportunities and high liabilities, requiring strategic approaches to optimize data utilization and navigate the evolving landscapes of these industries.

High Opportunity And High Liability

Marketing and Sales’ Monster Pivot

Asset intensive industries are plagued by the risk of unpredictable performance, excessive lost production, and escalating costs. One factor driving this instability is how capital assets are managed. Millions of machines are still unmonitored and only manually inspected. With the race to transform manufacturing practices and leverage data from assets across IOT transformation leaders are leveraging new tools and technologies to aggregate, analyze and action on insights to drive operational efficiencies across their manufacturing processes.
In this webinar we will discuss the transformational opportunities driven by real-time insights across the manufacturing value chain to drive optimized operational efficiencies, maximize up-time, lower cost of ownership and provide rapid time to value on investment.

Accelerating Asset Performance for Operational Efficiency

Presented by The CMO Council and Cloudera and Litmus

Aligning IT and OT to Transform Operational Excellence

Marketing Leadership in the metaverse era: Why should CMOs be on alert?

Solving for Adaptability & Agility

Cracking Tomorrow's CX Code

Reality Check: Aspirational Marketing or Precision Targeting?

Ascending Data Marketing’s Maturity Curve

Brought to you by The CMO Council and GfK

Unleashing Tech & Data on Customer Behavior

How Marketing and Procurement Raise ROMI

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Marketing’s best kept secret: Sourcing

How to Turbocharge Hyper-Personalized CX

Amplify Your NextGen Event

Presented by the CMO Council and MoEngage

Why Marketing Messages Succeed and Fail

Exploring Marketing Leader Strategies, Intentions and Innovations

Latin America: Sparking MarTech Migration + Digital Innovation

Imagine, for a moment, taking on transformation at the size of Microsoft. As a global, multinational, billion-dollar organization, scale alone could be daunting…after all, you are asking more than 124,000 employees to change along with you. But transformation is exactly what Microsoft achieved, up-ending corporate structure, breaking down product-centric silos and fostering a culture of market-centric and customer-centric innovation to advance the organization. The second webcast in our series will focus in on how this massive transformation impacted, shaped and empowered marketing leaders in the organization to engage with the customer in completely new and different ways.

How Microsoft Made the Shift to Become a Customer-Centric Enterprise

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How Microsoft Made the Shift to Become a Customer-Centric Enterprise

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CMO Council