Exceeding the Requirements of the Trust Economy

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Presented by

Liz Miller - CMO Council, John Summers - Akamai, Charlie Cole- Samsonite and Tumi

About this talk

Is now the moment the CMO must adopt the mantle of Champion of Trust, or should securing brand trust be left to others to advance?
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The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide range of global industries. The CMO Council's 16,000 plus members control more than $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities comprise global executives across 110 countries in multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa.